Post by account_disabled on Nov 25, 2023 9:35:58 GMT
Product strategy Seth Godin Do you understand why and for whom your product is unique? If you do not understand what makes your product stand out from the competition and why it is different and better, you will not be able to build a competitive advantage in your offer. If you create an average product for average people, you won't achieve much at an average price. It is a mistake to think "you can choose anyone and that whoever is us." Sooner or later, these customers will go to someone who sells the same thing as you, but cheaper.
It is better to reach to the edge, finding the unique features of your product – Unique Selling Proposition. How to do it? Try to draw two lines a vertical x and a horizontal y. Product strategy On each axis, choose something Email Marketing List that people care about. Then try to list the product features that may influence these features positively or negatively. The axis will show you the features you should focus on. It will also show you alternatives sometimes, to achieve higher quality, a product must be more expensive, sometimes at the expense of slower delivery you will receive a product made by local businesses. This will also help you understand that your product is not unique to everyone.
When you look at this axis, you may be tempted to choose the options that everyone cares about, which are the most popular. However, remember that you will then enter a very crowded room. Try to look for two axes that your competition has not yet distinguished, where you will be a clear choice. Do you assume change? You have to be ready for change. You must be ready for the fact that your business cannot stand still. Your product must change because your customers' expectations change.
It is better to reach to the edge, finding the unique features of your product – Unique Selling Proposition. How to do it? Try to draw two lines a vertical x and a horizontal y. Product strategy On each axis, choose something Email Marketing List that people care about. Then try to list the product features that may influence these features positively or negatively. The axis will show you the features you should focus on. It will also show you alternatives sometimes, to achieve higher quality, a product must be more expensive, sometimes at the expense of slower delivery you will receive a product made by local businesses. This will also help you understand that your product is not unique to everyone.
When you look at this axis, you may be tempted to choose the options that everyone cares about, which are the most popular. However, remember that you will then enter a very crowded room. Try to look for two axes that your competition has not yet distinguished, where you will be a clear choice. Do you assume change? You have to be ready for change. You must be ready for the fact that your business cannot stand still. Your product must change because your customers' expectations change.